The Power of Persuasion

7 Secrets of Persuasion is the first book to apply neuroscience to the art of persuasion-that is, it directly translates the latest in neuroscience into practical new techniques for effective persuasion. Based on his years of experience as a professional persuader and advertiser, Jim Crimmins provides us with the tools to communicate in a compelling and persuasive manner. Whether your goal is to persuade one person-a husband, child, or boss or the millions of people who form the market for your product, 7 Secrets of Persuasion is the book for you.