The ultimate strategy for succeeding in your personal and professional life. Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field-the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesnt mean you cant still be better; you havent maximized your potential. Leadership expert and international bestselling author of The Fred Factor and You Dont Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be. Teaching you to employ Sanborns uniquely designed "Potential Matrix" to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life. One of the most exciting opportunities is right in front of you every day: pursuing your true potential. Youre on your way. You can make your best second-best. You can be better.