The Art of Business Wars

Netflix vs HBO... Nike vs Adidas... Marvel vs DC... Business rivalries are like wars. Companies fight to prolong their existence, leaders match their wills in pursuit of opposing outcomes. Victory turns on the smallest of details; a single tactical blunder can topple an empire. Based on the hit podcast, Business Wars, THE ART OF BUSINESS WARS compiles the most powerful insights revealed in these stories of great business rivalries from McDonald's vs Burger King to Monster vs Beats. The stories are fascinating and the lessons to be drawn from them - about determination, ingenuity, patience, grit, subtlety, and all the other traits of the victorious enterprise - are invaluable, whether you're a scrappy freelancer or the CEO of a multinational manufacturer. Business leaders have long turned to history in the form of books like Sun Tzu's THE ART OF WAR for answers. THE ART OF BUSINESS WARS follows in the same spirit. There is no greater source of insight into the workings of business than its history. History shows what really happened and why. Buzzwords and trends fade away and you're left with the bare facts, which never really change regardless of whether you're talking about horseless carriages or machine learning. If you're willing to learn from it, the past will prepare you for whatever comes your way.