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  3. The Age of Agile
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The Age of Agile

by Stephen Dennings
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Synopsis

 Traditional, hierarchical organizations struggle to keep pace with fast-moving markets. But they struggle even more to change. How do you break down chains of command and rebuild something better? Increasingly, smart companies are turning to Agile Management. With Agile, networks of small, cross functional teams tackle tasks in short cycles, continually adjusting for customer feedback. When done right, even global giants can learn to act entrepreneurially. The Age of Agile clearly explains howAgile works, provides examples of the method in practice and shows how to scale it companywide to become more adaptive and innovative.● Agile is best known for revolutionizing software development. While the methodology has crossed into other industries, books on the topic remained geared toward software audiences. This is the first book to explain the broader potential of Agile in a simple, compelling way.● Agile offers “twice the value from half the work,” notes the author. For example, when Ericsson adopted Agile for its telecom networks, hundreds of small teams began working with customers to test and tweak parts of the system as it was being built. The result? The company shaves 12 years from its former five-year cycle, gets revenue more quickly—and clients get value sooner. That's Agile in a nutshell.● Agile is not another fleeting management fad. There are tens of thousands of firms embracing Agile around the world. The movement is driven both by the passion of those who love working this way and by managers who recognize that survival in an unpredictable and rapidly shifting marketplace requires acapacity to adapt equally rapidly.● The book spotlights dozens of companies that employ Agile Management, such as Etsy, Barclays, Spotify, Microsoft and more.● A management thought leader, Denning is the perfect author to make Agile accessible and applicable to a wide audience. Chip Heath, bestselling author of Switch and Made to Stick, said of him “He sees things others don't and is able to explain them so the rest of us can understand.”● Denning has written a column for Forbes.com since 2011,with more than 7 million visitors and 16 million page views. He has 19,000+ Twitter followers, 4,000+ newsletter subscribers and targeted audience reach through the Agile Alliance (200,000 members).

Other info
Page Count
336 Pages
Weight
459g
ISBN
9789387383180
Language
English
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