The 5 Rules of Megavalue Selling

The Art of Sales and CommunicationWhy are salespeople struggling to differentiate their products or services from competitors?What makes them miss their annual sales targets?Why do customers view salespeople negatively?Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value. This book shows how to:Identify a customer’s true value driversHandle the price pushback and commodity trapsUncover undervalued or unrecognized driversCustomize value messages according to client specifications.