Jaico Publishing House, 2019. Soft cover. Condition: New. 1st Edition. The definitive guide to becoming the go-to leader in your industry and building a future-proof business in late 2014, internationally acclaimed bloggers and podcast Chris ducker coined the term youpreneur to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the youpreneur has risen to the top across sectors. A youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and Personality personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris ducker will show you how to develop the business of you and build a future-proof business model. In six years, I ve built an eight-figure personal brand business. If I had read rise of the youpreneur before I started, I could have done it in half the time. Michael hyatt, new York Times bestselling author.