Building Brand You

Building Brand YOU! is a self-help book written by Sanjiv S. Chaudhary and Mamata R. Talukdar. The book addresses the need for learning the basic tenets of professional behavior, and teaches its readers how to do the same. The book talks about working on one’s personal branding, in order to successfully navigate through the corridors of the corporate world. It is mainly targeted at graduates who are fresh and just out of college, as these individuals need to learn how to present themselves and move around in a corporate and professional scenario. Building Brand YOU! covers everything, from wearing the right attires (the ones that are not too gaudy or too plain) and general etiquette to basic good manners. The highlight of this book is the fact that it uses realistic scenarios in order to get its points across, so that students can understand the same easily. Through the book, blooming professionals can avoid bloopers and focus on establishing contacts in their professional settings. Sanjiv S. Chaudhary graduated from Punjab University and completed his hotel management degree in the city of Chandigarh. His management traits and skills are influenced by his stint at the Norwegian School of Management, where he received his MBA degree. He narrates his first-hand experience in the corporate world in this book. He has worked with big brands like the Taj Group of Hotels, Tata, Idea, Reliance, and DishTV India Ltd. Mamata R. Talukdar has gained much experience in the corporate world by being associated with companies like Aircel, Spice Telecom, and Bharti Airtel. Building Brand YOU! is her only book