Billion Dollar Loser

**The Sunday Times Best Business Book of the Year 2020**'A satisfying ticktack of the company's rapid rise and crash, culminating in its disastrous I. P. O. in 2019 and Neumann's ouster. ' New York Times' This absorbing book exposes the sheer madness of We Work: not just its founder Adam Neumann's extreme hubris, but why so many wiser minds bought into the fairytale. ' Sunday Times The inside story of the rise and fall of We Work, showing how the excesses of its founder shaped a corporate culture unlike any other. In its earliest days, We Work promised the impossible: to make the workplace cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, We Work attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire. Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which We Work's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to We Work's botched IPO and Neumann's dramatic ouster, Reeves Wiedemann exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of We Work and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business. A Sunday Times Best Business Book of the Year Fortune Best Book of the Year New York Times' Books to Watch For in October WIRED Books to Read This Fall Bloomberg's Nonfiction Title to Know this Fall Newsweek's Must Read Fall Nonfiction Publishers Weekly Top Ten for Business & Economics Inside Hook's Best Books for October Like John Carryout's Bad Blood and Mike Isaac's Super Pumped before it, Billion Dollar Loser traces the turmoil at a startup driven by a charismatic, arrogant founder. 'A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn. ' WIRED

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